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The team

My name is Ronald Julsing and I am the owner at Je bent mooi..!. Besides me the team at Je bent mooi..! is made up of my wife and co-owner Sari Soikkeli and Janine de Gram.

Sari is the hostess with the mostess, making sure you want for nothing during your visit to the salon. While Janine and I focus fully on you and your hair, Sari also takes care of the look and décor of the place.

Ronald Julsing

About me

I am of the hippie generation. I have traded in my long hair for a shorter hairstyle now, but I am familiar with the challenges that come with finding a good hairstyle and a good hairdresser. Growing up I tried out many hairdressers and many times my hair was ruined. So many times, in fact, that I decided I could do a better job of cutting hair than those hairdressers. It turned out I had the talent for it. I began with my own hair, my sisters’ hair and that of friends. News of my side job travelled fast and pretty soon I was even receiving phone calls from people I’d never met. That was quite scary at first, but I did it and it went well. Besides, I enjoyed it! In fact, I enjoyed it so much that at 17 I decided to quit my technology studies.


When I was 18 I fulfilled my military service. Mine was the first generation of conscripts who were allowed to keep their hair long. It didn’t take long for the men in the barracks to find me. I spent all my spare time cutting hair and my customer base kept growing. After my military service I hitchhiked my way around Europe, cutting hair as I went along. Those were wonderful days! With nothing more than an entrepreneurial diploma to my name, I decided to enrol at the hairdressing academy. That is where I learned all the classic techniques, including wash & set and working with rollers. I didn’t feel at home there and I had a different vision on cutting hair. I wanted to cut hair in such a way that it would look as though someone never went to a hairdresser. My aim was to create a natural looking hairstyle that fit the person, kept its shape for a long time and required little maintenance. That vision combined with technical cutting is to this day the premise from which we work at Je bent mooi..!. Both for me and Janine.

Fun facts

  • I enjoy good food and am far from a picky eater. Just as I do with hair, I choose pure, fresh and natural food with no frills. Food is good when it is prepared with love, by passionate people.
  • Every spring Sari and I travel to Italy. We love the country, the superb food and the beautiful wines.
  • Finland is our destination in summer and Sari’s country of origin. Nature, beauty and pureness are at the heart of this country. It is the perfect environment for us to recharge and gain new inspiration.
  • I am a born optimist and not susceptible to stress.
  • I don’t easily find anything impossible. I see a challenge in everything.

About Janine

Janine de Gram (26) was a trainee at Je bent mooi..! for two years first and last year she became an employee. She works part-time on Wednesdays, Thursdays and Saturdays. Janine: “As a child I was always doing things with my hair and I did my friends’ hair as well. Nevertheless I started off in a different direction, studying to be a teacher’s aide. That didn’t suit me though, so I decided to follow my heart and switched to the hairdressing academy. I love the hairdressing profession, making people happy and seeing the quick results. When I was looking for a traineeship, I looked up several salons online. Eventually I chose to train with Ronald, because the salon is very well presented, he works with natural products and he does makeup as well. What ultimately convinced me is the MCLEAN CURLSYS® cutting technique he applies. I very much wanted to learn that technique and there are not many salons that use it. In the meantime I have followed a 4 day course at Brian McLean, so from now on I am a MCLEAN CURLSYS® cuttingstylist.

Janine is very enterprising and likes to develop herself in the hairdressing profession. She regularly follows trainings, presentations and seminars, both online and offline. She also keeps track of the trends, but not to apply them to every customer. She finds it more interesting to stay informed about new techniques. At JOICO she has followed a specialization in blonde colouring, a training on correcting a coloration and product training in the field of care and styling. She has also followed several training courses with the other brands (Mediceuticals and NATULIQUE) and at Mink Beauty Concepts she learned a lot about make-up from make-up artist Niels Jansen. Janine: "Ronald himself is perhaps the largest school. With all his knowledge of techniques and colours I learn something new every day. For example about black hair, straight or just curly hair, how to give fine hair volume or cut full hair more airy, but also how to make the best layers in the hair and cutting techniques for a fringe. Ronald taught me a lot in the field of make-up, too. I now advise customers myself and find it very nice to do. Make-up completes a look." Janine followed her first MCLEAN CURLSYS® training, which Ronald has already prepared her with his theoretical knowledge. In the future, Janine really wants a salon of her own. "Entrepreneurship really appeals to me. It seems to me fun and challenging to put your own spin on the ins and outs of a salon. I agree with the vision of Je bent mooi..!, where a hairstyle is really built up and always has the same beginning and end point. The way of colouring is also unique. In the salon we only work with the basic colours red, blue and yellow and these are mixed for everyone according to their own recipe. You don't learn that at every barber's school!"